The Infinite Loop

Do you remember when Apple was the first and last name in personal computing? Probably not, but that’s how it used to be. And then Microsoft happened and the rest is history.

But here we are at the arse-hole end of the naughties and Apple have taken the lead in the smartphone market. You could argue that the iPhone was the first ever true smart phone, since all alleged smart phones before it clearly had learning difficulties, verging on retarded. And while Windows Mobile is the kind of operating system geeks install on their friends handsets as some sort of cruel prank, Google’s Android seems like a real life viable contender (I don’t count the Pre because I’m not an idiot).

So, it seems Apple might have found itself right back where it started. It’s got the iPhone, and every other hardware manufacturer and software powerhouse want their own iPhone. Just like back in the good old days of the Apple Lisa, llc and the original Mac.

Motorolla and Google could be the IBM and Microsoft of our time with the Droid handset and Android operating system.

I can’t help but feel that Apple could be poised to go through the exact same story all over again. Although to be fair, they’re old hats at this now, so the odds are in their favor.