Thoughts on Bugatti & Hello Kitty
A Bugatti Veyron packs 1020 brake horse power, delivering 922 foot-pounds of torque to reach a top speed 220 miles per hour, at which point, the wing and spoiler will be providing a staggering 770 pounds per foot of downforce. The Bugatti Veryron is, by any measure, an awesome machine.
But a Bugatti Veyron with a Hello Kitty paint job and a 4ft tall Bugatti logo splayed across the bonnet, is not an awesome machine. It is a shit machine.
Sure, it has all the same moving parts and precision engineering. The only change is purely superficial. But where previously I would have considered selling one or more testicles to own such a contraption, I now wouldn’t be seen dead in it.
That’s what design does. Why do so many people struggle to understand this?
